T-Mobile is teaming up with Samsung to enhance the Galaxy S III
with a free copy of Disney's (NYSE:
) hit Marvel film, The Avengers. This snazzy bonus will be
accompanied by the release of the AllShare Cast Wireless Hub from
Samsung, a $99 T-Mobile device that will allow users to stream
their digital entertainment to any television with an HDMI port.
Galaxy S III users will be able to obtain their free copy of the
film on Tuesday, September 25, the same day that The Avengers will
be released on DVD, Blu-ray, iTunes, and other digital formats.
"T-Mobile is committed to bringing leading-edge smartphone
experiences to our customers by offering new features, including
exciting content such as Marvel's The Avengers," Brad Duea, senior
VP of product management at T-Mobile USA, said in a
. "Whether our customers choose to stream or download content
directly to their devices or share it to the big screen, as the
only nationwide 4G network that offers an unlimited 4G data plan,
T-Mobile is making it easier than ever to unleash all that the
Galaxy S III has to offer."
The Galaxy S III is an impressive smartphone, do doubt. However,
this announcement seems to have come at the worst time possible.
) is literally one day away from releasing the iPhone 5, a device
that has already secured
more than two million pre-orders
, helping AT&T (NYSE:
) achieve a new
. In fact, AT&T's customers are so excited for the new phone
that they are
willing to pay more
to use one of the device's key features.
In New York City, fans have
lined up for days
to purchase the new iPhone. Other, more affluent customers have
to get others to wait in line for them.
This level of devotion cannot be reduced by a free copy of The
Avengers. It is a nice bonus for those who already own a Galaxy S
III, to be certain. That, however, is about as far as this offer
Samsung may hope that the promise of the
Galaxy S IV
will prevent some consumers from picking up a new iPhone, but any
hype/rumors are unlikely to be beneficial. Just as Apple could not
stop Android users from buying
millions of Samsung handsets
, the South Korean tech giant will not be able to deter Apple's
loyal supporters from acquiring the iPhone 5.
T-Mobile may have another goal in mind, hoping to use this free
movie offer to build hype for the AllShare Cast Wireless Hub. The
iPhone 5 will likely distract consumers from that as well,
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