Taco Bell Corp., a subsidiary of
Yum! Brands, Inc.
) seeks to tap in on the demand for high-protein diet in the U.S.
with its new menu to be launched on Jul 17. Known as the Cantina
Power Menu, the launch is part of Taco Bell's Power Platform and
intends to target health-conscious consumers who prefer lower
The menu, available in burritos and bowls, will have twice the
chicken or steak, more than 20 grams protein and less than 500
calories each. The Cantina Power Burrito is priced at $3.79 for
chicken and $3.99 for steak and the Cantina Power Bowl costs $4.99
for chicken and $5.19 for steak. Additionally, the vegan variety
will be priced at $3.79 for burrito and $4.99 for bowl.
Taco Bell launched the first Cantina Menu in 2012 which included
fresh guacamole and fire roasted corn salsa. Before long, the chain
realized customers' preference for a protein-rich diet. The latest
Cantina Power Menu, thus, offers more meat without compromising on
the fresh ingredients.
Moreover, Taco Bell is also testing the Power Breakfast Menu under
its Power Platform. Power Breakfast includes a Steak Bowl, Steak
Burrito and Greek yogurt in collaboration with Three Happy Cows - a
boutique yogurt supplier. The Power Breakfast Steak Bowl and
Burrito will be priced at $2.79 each. Beginning Aug 4, Taco Bell
will test Power Greek Yogurt (priced at $2.49), including Vanilla
Bean Greek Yogurt, at its Omaha outlets.
Taco Bell's menu innovation comes at a time when demand for
protein-rich foods is growing, especially in the United States.
Protein supplement sales, for instance, have grown more than 40%
since 2008, and are expected to grow another 40% by 2018, according
to market research company Euromonitor.
In fact, Yum! has merged its Yum! Restaurants International and the
U.S. geographic divisions to create three separate brand-based
divisions - KFC, Pizza Hut and Taco Bell - effective first-quarter
2014, primarily to concentrate on growing these brands as separate
On Mar 27, Taco Bell launched its breakfast platform, which we
believe will drive sales in the upcoming quarters. Yum! is
continuously focusing on menu innovation in Taco Bell to
differentiate the brand amid intense competition.
Yum! currently carries a Zacks Rank #4 (Sell). Better-ranked stocks
in the same sector include
Brinker International, Inc.
Red Robin Gourmet Burgers Inc.
BJ's Restaurants, Inc.
). All these stocks sport a Zacks Rank #1 (Strong Buy).
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