Editor's Note: This content was originally published on
by Bruce Kennedy.
Hot on the heels of its 2015 Escalade debut, Cadillac continues to
loudly beat the marketing drum, this time by announcing its entry
into the luxury plug-in hybrid market with the Cadillac ELR.
Sales will begin in January of what the company
an "electrified luxury coupe." The ELR is not for the financially
faint of heart, however. It has a starting price of nearly $76,000,
although buyers may be eligible for a federal tax credit of up to
The ELR has all the high-end bells and whistles you'd expect in a
Cadillac, including a driving range of over 300 miles, four
different driving modes, plush interior features, and Lane
Departure and Forward Collision alert systems. Analysts say that
the ELR is an obvious attempt by
) to poach the growing market for the
) Model S, although that sedan has a lower
Car and Driver
points out the ELR's powertrain shares a lot of similarities to the
Chevrolet Volt, another plug-in hybrid that has a longer driving
range and goes for about half of the ELR's price tag.
Alec Gutierrez, a senior analyst at Kelley Blue Book, notes that
while most car buyers find the top-end electric vehicles far out of
their economic reach, "Tesla has established that there are buyers
willing to shell out top dollar for an electric vehicle that offers
style and technology so Cadillac will need to find a way to tap
into that market to be successful."
Another KBB senior analyst, Karl Brauer, has his doubts about
whether enough car buyers in this uncertain economy will be drawn
to the ELR.
"Cadillac can't deny the pricing reality we've seen with other
advanced hybrid and electric vehicles," he said. "Consumers have
traditionally balked at the price premium these cars require over
equivalent, non-hybrid vehicles, and this has forced a wave of
And while the company may be hoping to capture some would-be
Tesla's consumers looking for a new, alternative energy driving
experience, "I'm not sure that level of enthusiasm, and pricing,
will transfer to the ELR," he added.
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