Editor's Note: This content was originally published on
by Louis Bedigian, Benzinga Staff Writer.
The Taiwanese tablet market is set to grow exponentially this
year, nearly doubling the hardware sales of 2012.
Executive VP and Chief Sales and Marketing Officer Maxwell
Far EasTone Telecommunications Co., Ltd
(OTCMKTS:FETLF ), told
that 70 to 80 percent of those tablets will fall within the
seven-inch range. Cheng's firm alone hopes to sell roughly
300,000 units this year.
While two million may not sound like much for a full-year
sales goal (one American tech giant sold
three million tablets
in just one weekend), the Taiwanese market is just beginning to
(NASDAQ:AAPL ), which has been
breaking sales records
since the day the first iPad was released, has an opportunity to
take control of this emerging market before it peaks.
There are roughly
23 million people
living in Taiwan. With less than 10 percent its citizens expected
to buy a tablet in 2013, there is a lot of room for growth in
2014 and beyond.
Apple can cash in by strategically placing and promoting its
own seven-inch tablet, the iPad Mini. But even without the Mini,
Apple could still lead.
stunned its competitors
when it unveiled the first full-size iPad for $499 -- a price
that Apple has retained three years after launch. At the time,
Taiwanese manufacturers thought the price was unexpectedly cheap.
They had anticipated a price point in the $800 range, mirroring
the strategy employed Apple's Mac line of computers.
Apple decided to sell the iPad within the range of its
cheapest competitors, however. This forced Taiwanese
manufacturers -- who had believed they could easily undercut an
$800 price point -- to
re-evaluate their tablet PC strategies
The full-size iPad was on store shelves for more than a year
before a true competitor,
(NASDAQ:AMZN ) Kindle Fire, emerged. That device ultimately
22 percent of the U.S. tablet market
Amazon revealed that statistic without providing any sales
data to give that number some meaning. Without any disputes from
its competitors (Apple and Samsung made no effort to discredit
Amazon's claims), however, there is no reason to believe that the
info is false.
Apple has not said how many tablets it has sold in the United
States, Taiwan or any other nation. Instead of revealing that
specific information, the company has compiled the quarterly
sales of all iPad models into one lump sum.
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