Recently,
Campbell Soup Company
(
CPB
)
, a high-quality foods and simple meals manufacturer, acquired a
four acre property in the City of Camden from Camden Gateway
Properties, I, LLC.
The move is another step toward the company's commitment to the
State of New Jersey and the County and City of Camden to redevelop
a Gateway Office Park in the city. Including this, Campbell has
purchased a total of 13 acres in the city. The deal is also
important from the view point of Campbell as the acquired
properties are adjacent to its headquarter.
As per the city government, the acquisition will drive future
development while creating new job opportunities within the city.
Campbell is aggressively looking for potential developers and
tenants. It has already received approval to demolish the building
from the City Planning Board as well from the New Jersey Department
of Environmental Protection (NJDEP). We believe the world's largest
soup maker company will be able to make a positive impression in
the markets where it operates through its corporate social
responsibility program.
Our Recommendation
Campbell Soup is one of the world's leading manufacturers of
convenience food products. Furthermore, a strong portfolio of
well-established brands, including Campbell's, Erasco, Liebig,
Pepperidge Farm, V8, Pace, Prego, Swanson, and Arnott's offer a
competitive edge to the company and strengths its well-established
position in the market.
Moreover, we believe that Campbell's prudent investment and
strategic initiatives toward product innovation and brand building
will lead to an increase in its customer base and profitability.
Moreover, the company's continuous focus on research and
development to further differentiate its higher-margin sauce brands
will strengthen its position in international markets.
However, rising commodity costs, intense competition from other
established players and exposure to unfavorable foreign currency
fluctuations may undermine the company's growth prospects.
Campbell, which currently competes with
General Mills Inc.
(
GIS
) and
H.J. Heinz Company
(
HNZ
), has a Zacks #3 Rank, implying a short-term 'Hold' rating on the
stock. Moreover, we have a long-term 'Neutral' recommendation over
the stock.
CAMPBELL SOUP (CPB): Free Stock Analysis Report
GENL MILLS (GIS): Free Stock Analysis Report
HEINZ (HJ) CO (HNZ): Free Stock Analysis Report
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