) hit a new 52-week high on the announcement of its decision to
post calorie counts for its beverages and food items. The count
will be given on its menus across all its U.S. stores, starting
This initiative will provide further nutritional transparency
to Starbucks' customers and will allow this Zacks Rank # 2 (Buy)
company to reap benefits from evolving consumer needs for healthy
and nutritious products. Starbucks provides a range of
customizable beverages to cater to varying calorie requirements
as well as taste preferences. Starbucks also offers a variety of
wholesome breakfast and lunch options. Nutritional information is
made available on its website - Starbucks.com and on the
Starbucks Mobile App for the iPhone.
In its drive to offer nutritional and healthy products,
Starbucks acquired Evolution Fresh in Nov 2011 and opened
Evolution Fresh juice stores across the U.S. Evolution Fresh
beverages, already available in 4,000 plus company-operated
stores, are expected in approximately 8,000 locations nationwide
by the end of 2013.
In Mar 2012, the company launched an energy drink, Starbucks
Refreshers, made from real fruit juice and green coffee extract
in select grocery stores. Recently, the company launched
wholesome Salad Bowls, each offering less than 450 calories.
The North American food industry is witnessing changes in
consumer preferences toward health and wellness and
"good-for-you" products due to increasing health consciousness
and obesity concerns. Accordingly, food and beverage companies
are trying to incorporate healthier products.
) is focusing on reduced calorie beverages, non-carbonated
beverages and healthier snacks. The food and beverage giant is
making evolutionary natural sweeteners and flavorings aimed at
reducing calories to re-vitalize the declining sales of its
colas. It also aims to grow its nutrition brands like Quaker,
Tropicana and Gatorade to reap benefits from shifting consumer
preference toward "good-for-you" and health and wellness
General Mills Inc.
) also focuses on the health and nutrition products which
comprise 68% of the food giant's U.S. retail volume. Some of its
recent innovations, mainly in the yogurt category, add more
nutritional value to packaged food with more fruits, vegetables
and fiber, and less fat content. The idea is to appeal to the
growing numbers of health conscious customers who prefer the
convenience of packaged food without compromising on health.
Kraft Foods Group
) has also offered a variety of products with improved
nutritional profile like Planters NUT-rition, Oscar Mayer Selects
and more low-fat cheese options. The company has also
re-formulated products to add beneficial ingredients, fruit,
vegetables and vitamins. For example, its Capri Sun Super V
beverage contains a full serving of fruit and vegetables.
GENL MILLS (GIS): Free Stock Analysis Report
KRAFT FOODS GRP (KRFT): Free Stock Analysis
PEPSICO INC (PEP): Free Stock Analysis Report
STARBUCKS CORP (SBUX): Free Stock Analysis
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