World's second-largest fast food hamburger chain,
Burger King Worldwide, Inc.
) has recently decided to increase the size of its signature BIG
KING Sandwich. The decision was taken after witnessing strong
demand for its BIG KING Sandwich since its Nov 2013 debut.
Made with fire-grilled beef, the new BIG KING is priced at
$3.69 and is served at all Burger King locations across the U.S.
The customers will also have the option of combining the new
sandwich with other items like Original Chicken Sandwich, Spicy
Original Chicken Sandwich and Premium Alaskan Fish Sandwich. The
new combo offer will cost around $5.0.
Product innovation acts as one of the profit driving
strategies of the company. Consumer product companies necessarily
need to upgrade brands and create differentiated value
propositions for customers in order to cater to consumers'
changing demand. As part of its menu improvement initiatives,
Burger King expanded its chicken, coffee and additional menu
platforms and focused on low-calorie products like Satisfries.
Some of the new items under the premium platform include Premium
Buffalo Chicken Strips, Premium Chicken Parmesan Sandwich, BBQ
Rib Sandwich and Angry Whopper Sandwich.
Innovation and introducing new items has become a fast trend
among all the restaurateurs. In late Dec 2013,
The Wendy's Company
) added two spicy food items to its Right Price Right Size Menu
platter. These two limited-time products - Spicy Chipotle Crispy
Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger - have been
priced at only 99 cents.
Other Stocks to Consider
Burger King Worldwide currently has a Zacks Rank #3 (Hold).
Investors interested in the restaurant industry may consider
Brinker International, Inc.
Buffalo Wild Wings Inc.
). Both the stocks carry a Zacks Rank #2 (Buy).
BURGER KING WWD (BKW): Free Stock Analysis
BUFFALO WLD WNG (BWLD): Free Stock Analysis
BRINKER INTL (EAT): Free Stock Analysis
WENDYS CO/THE (WEN): Free Stock Analysis
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