In a bid to adapt to the changing consumer demand, hamburger
Burger King Worldwide
) is including its low-calorie french fries - Satisfries - to
kids' combination meals. Satisfries, launched in Sep 2013,
reportedly contains 30% fewer calories than regular french fries.
With the latest addition, the kids' combination meal will now
include a hamburger, cheeseburger or chicken nuggets served with
a drink, apple slices or a serving of Satisfries.
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Since its launch, the crinkle-cut, low-calorie range of french
fries has been a major success. Therefore, we believe this
initiative will enable the hamburger giant to tap in on the
popularity of the low-calorie product both among kids and adults.
Lately, U.S. eateries are serving a healthier menu, to cater to
consumer preferences for fresh, organic, nutritious and
low-calorie food. Rising health concerns and increasing awareness
about obesity and related diseases have led to the shift in
consumer preference toward healthy and low-carbohydrate products.
In such a scenario, declining consumption of french fries had
prompted frozen potato suppliers to work on techniques to lower
calories and fat content in their products. Therefore, in order
to boost its key french fries business, Burger King worked with
McCain Foods - its french fry supplier - to make the
The low-calorie diet consciousness sweeping across the U.S. has
also prompted some restaurant chains to offer gluten-free
(wheat-free) products. Though not exactly lower in calories,
these food items do provide alternative choices for people with
Such restaurant chains include
Domino's Pizza Inc.
), which offers gluten-free crusts, and Dunkin' Donuts owned by
Dunkin' Brands Group Inc.
) offering gluten-free pastries in some markets.
Burger King currently carries a Zacks Rank #2 (Buy). Another
stock in the same sector that can be considered is
Brinker International, Inc.
), which carries the same Zacks Rank as Burger King.