Bulls ring up wins in videogames

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The bulls are playing videogames.

optionMONSTER's Heat Seeker tracking system detected unusual call activity yesterday in Electronic Arts, which is known for titles such as "Medal of Honor." They paid $0.77 to $0.91 for the October 16 contracts.

ERTS Today the shares rose as much as 6.5 percent, and those same calls more than doubled to as much as $2. The option action continues fast and furious today, but now traders are selling the October 18 calls and the October 18 puts to bet that the ERTS will remain in a range through expiration.

Activision Blizzard also saw bullish activity as an investor sold October 11 calls for $0.33 and purchased the November 11 contracts for $0.65. The trade, known as a call roll, will provide an additional month of long exposure for a net $0.32. ATVI rose 3 percent to $11.32 in afternoon trading.

The company sells "World of Warcraft," which is the world's top-selling multiplayer game.

Yesterday Heat Seeker also detected upside activity in Take-Two Interactive Software, best known for the "Grand Theft Auto" franchise. TTWO is up 0.86 percent to $10.50, although there is little noteworthy options activity in the name.

(Chart courtesy of tradeMONSTER)



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This article appears in: Investing , Options

Referenced Stocks: ATVI , ERTS , TTWO

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