One of the leading restaurateurs,
Buffalo Wild Wings Inc.
) has undertaken a number of initiatives such as unit expansion,
reimaging or closure of underperforming units and other growth
initiatives to improve brand recognition. Most recently, Buffalo
Wild Wings announced the introduction of next-generation tabletop
technology at its outlets, which will not only boost its brands
but will also enhance its footprint in the lucrative domestic
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The initiative was launched in partnership with
NTN Buzztime Inc.
), whose Beond tablets will let Buffalo Wild Wings guests order
food and drinks, play games, pay their bill and also request to
change a channel. NTN Buzztime provides entertainment and
marketing solutions to bars and restaurants in the United States
The company intends to introduce this service at all its North
American locations by the end of 2015. The technology is
available on seven inch Samsung Galaxy slates. Apart from
complimentary core games such as trivia and poker, these tablets
also feature additional paid games and jukebox selections.
Digital menus are gaining precedence over traditional menu boards
as hand-held devices enter service with the promise of
communicating more effectively to customers and subsequently
improving sales. Leading restaurateurs, like
The Wendy's Company
) have witnessed an increase in sales with digital signage
compared to traditional signage.
Buffalo Wild Wings remains better positioned than many of its
peers on the back of menu innovation, better food presentation
and operational efficiency. Besides improving sales, the digital
technology would help this Zacks Rank #2 (Buy) company to reduce
printing costs, paper trash, and the labor needed to manually
change posters or menu items frequently.