Dallas, Texas-based restaurateur
Brinker International Inc.
) subsidiary Chili's Grill & Bar (Chili's) recently partnered
with Ziosk, the manufacturer of world's first pay-at-the table,
entertainment and easy-ordering solutions tablet especially
designed for the restaurant sector. Per the deal, Chili's will
install Ziosk 7-inch tabletop tablets across all of its 823
company-owned restaurants in the U.S. by the first half of
The company has received impressive feedback for the
experimental rollout of the device at some of its company-owned
locations. Hence, it has decided to go ahead with the
introduction of the Ziosk touch screen tablets at all its
restaurants to boost guest satisfaction.
This tablet will allow the customers to easily choose food
items from Chili's wide range of menus. Also, the pay-on-demand
facility will quicken bill payment. Apart from this, the Ziosk
tablet will also offer several entertainment facilities such as
video games, music and Facebook for the guests.
), has also brought Ziosk devices in its Applebee's Neighborhood
Grill and Bar (Applebee's) restaurants.
The use of technological devices is continuously increasing
among consumers. In 2012, Technomic carried out a Consumer-Facing
Technology Survey which found around 51% consumers voting for
digital ordering. Thus, the launch of Ziosk will take Brinker a
step forward in using technology-based services.
The partnership will help the Zacks Rank #3 (Hold) company
drive traffic and sales through enhanced customer experience.
These devices will improve the dining experience by making it
Other Stocks to Consider
Other players in the restaurant industry that look attractive
at the current levels include
AFC Enterprises Inc.
CEC Entertainment Inc.
). Both these restaurateurs carry a Zacks Rank #2 (Buy).
AFC ENTERPRISES (AFCE): Free Stock Analysis
CEC ENTERTANMNT (CEC): Free Stock Analysis
DINEEQUITY INC (DIN): Free Stock Analysis
BRINKER INTL (EAT): Free Stock Analysis
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