Bon-Ton (BONT) in Focus: Stock Adds 14.5% in Session - Tale of the Tape

By Zacks Equity Research,

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Bon-Ton Stores Inc. ( BONT ) was a big mover last session as the company saw its shares rise over 14% on the day. The move came on solid volume too with far more shares changing hands than in a normal session. This breaks the recent trend of the company, as the stock is now trading above the volatile price range of $11.10 to $13.66 in the past one-month time frame.

The company has seen no estimate revision in the past 30 days. The Zacks Consensus Estimate also remained unchanged over the same time frame. The recent price action is encouraging though, so make sure to keep a close watch on this firm in the near future.

Bon-Ton Stores currently has a Zacks Rank #3 (Hold) while its Earnings ESP is positive.

Investors keen to play the retail industry can, however, consider stocks like Rite Aid Corp. ( RAD ), Best Buy Co., Inc. ( BBY ) and T ravelCenters of America LLC ( TA ).  While Rite Aid sports a Zacks Rank #1 (Strong Buy), Best Buy and TravelCenters of America carry a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Investing Ideas , Stocks
Referenced Stocks: BBY , BONT , RAD , TA

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