BMC Software
(
BMC
) is geared up to launch the BMC Mobile Device Management solution,
leveraging technology from AirWatch. The company is a renowned
provider of Mobile Device Management software, for which it has
been awarded a leadership position in 2012 Gartner Magic
Quadrant.
BMC Sofwtare's new solution will cater to all types of hand-held
devices, including mobile phones and tablets, along with other
mobile applications and content.
Increased traction of mobile IT devices is expected to drive the
demand of this solution. As per Gartner, 33.0% of the business
intelligence functionality will be consumed through hand-held
devices by the year 2013.
Moreover, it is also evident from the CRN research that this is
the third most in-demand enterprise mobile application, behind only
e-mail and personal information management apps such as calendars.
Moreover, 68.0% of that survey's participants rated mobile Business
Intelligence as "critical" or "very important" - up from 52.0% in
the year-ago level.
Moreover, as per a recent report published by a website
"displaysearch.com", Apple shipped nearly 17.2 million mobile
PCs in the first quarter of 2012, thereby registering a
year-over-year shipment growth of 118%. Around 80% of Apple's
mobile PC shipments were attributed to the iPads, which increased
162% year over year to 13.6 million units.
Total mobile PC shipments during the first quarter of 2012 stood
at 76.2 million units, down 15% on a sequential basis.
Although shipments declined, opportunity in this segment is
immense.
Management of mobile devices is slowly becoming the order of the
day and this has induced BMC to take several strategic initiatives
to expand its mobile device management capabilities through
virtualization/cloud computing space, which is fast becoming
saturated.
Although the company is making every possible move to improve
its business, lower expenditure from different government and
private customers and the ongoing European economic turmoil will
remain headwinds for the next few quarters. Concurrently,
heightened competition from big industry players such as
International Business Machines
(
IBM
),
Hewlett-Packard Company
(
HPQ
),
EMC Corp.
(
EMC
) and
CA Inc.
(
CA
) remains a concern.
Currently, BMC Software has a Zacks #3 Rank, indicating a
short-term Hold rating.
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