Blockbuster Inc., the sister concern of
DISH Network Corp.
) has released an application for smartphones running on
) Android operating system. The latest offering from Blockbuster
will be of much convenience to customers as the demand for mobile
internet continues to rise.
The users of the application will be able to browse a list of
more than 100,000 movie and game titles, manage their Blockbuster
By mail accounts apart from checking the title availability at
local Blockbuster stores while on the move. Additionally, the
application will allow the users to search movie synopsis, sort a
film by actors and genres and find out local Blockbuster stores
The Blockbuster application is compatible with Google's
Gingerbread and Jellybean operating system and can be downloaded
from Google Play and
) app store free of cost. Both Blockbuster members and non
members can avail the application. Blockbuster is also planning
to launch a similar application for
) iOS platform.
DISH Network acquired Blockbuster Inc. on May 2, 2011 for $228
million. The acquisition enabled DISH Network to offer several
movie streaming services over the Internet, thus efficiently
countering the competitive threats from cheap online movie
distribution companies like
) and Hulu.
At present, the U.S. pay TV market is getting saturated on the
back of stiff competition from other cable and telecom players.
Moreover, sluggish economic recovery coupled with a continuous
increase in cable prices have forced most of the subscribers to
cut their cord and opt for cheaper online video services.
Higher proliferation of smartphones and tablets has increased
the demand for online games and HD movie downloads. We believe
that the popularity of Android-based smartphones will only fuel
the demand for this application, which in turn will improve
We retain our long-term Neutral recommendation on Dish
Network. Currently, it holds a short-term Zacks #3 Rank
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