Going by the latest market buzz, Canadian handset maker,
) may slash nearly 40% of its present staff strength which
constitute nearly 12,700 employees. In order to lower its
mounting operating cost and to generate savings, the company will
take this measure.
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Once a smartphone market leader, BlackBerry has been constantly
losing ground to
) iOS and
) Android operating systems over the past few years.
Despite the launch of operating platform BB10, the company failed
to revamp its smartphone business. In the last year, the company
sold nearly 32.5 million smartphones as compared to Samsung
Electronics' 216 million and Apple Inc.'s 136 million handsets.
Both, Samsung and Apple hold 30.3% and 19.1% global market share,
respectively, while BlackBerry has a mere 4.6% market share in
In order to turnaround things as well as to boosts sales,
BlackBerry will offer its popular BlackBerry Messenger (BBM) to
Android users from Sep 21 and iPhone users from Sep 22. Moreover,
the company has also launched its latest highly developed
smartphone, BlackBerry Z30 based on BB10.2 platform.
Z30 with a 5-inch super amoled screen, features 1.7 GHz quad core
processors, BlackBerry Priority Hub and a new antenna technology
offering better connectivity. The device will be available in the
U.K. and the Middle East from the next week.
) is considering the acquisition of Nokia Corp's struggling
handset business for $7.2 billion (5.44 billion euros). The deal
is expected to close in the first quarter of 2014, subject to
approval by Nokia's shareholders and regulators. Based on this
assumption, most industry analysts anticipate BlackBerry to be up
for sale by the end of 2013.
Currently, BlackBerry carries a Zacks Rank #3 (Hold).