Beleaguered Canadian smartphone manufacturer,
), is reportedly shutting down Scoreloop AG - a German unit.
Scoreloop will reportedly cease its operations from Dec 1, 2014.
This latest step by the company gives yet another indication that
it is focusing more on its enterprise business.
BlackBerry had purchased Scoreloop in 2011 in a bid to increase
its device sales by developing more mobile-gaming applications.
However, BlackBerry failed to attract customers in this regard,
falling flat in the face of stiff competition from
) iPhones and devices powered by
) Android platform.
BlackBerry's decision to discontinue Scoreloop AG follows the
firing of 65 employees last month, as per media reports. These
employees were primarily engaged in developing mobile apps.
However, the company has retained nearly 100 employees who are
primarily involved in developing apps for enterprise consumers.
In an effort to bring the company back on the profitability
track, management is primarily focusing on selling high-margin
mobile-device-management (MDM) software and security services that
are used by governments and companies. Nevertheless, BlackBerry
still retains focus on making profits from its smartphone business
and is taking up due strategic measures for the purpose.
Last month, the company struck a licensing deal with
) to bring the Amazon Appstore to its customers on the BlackBerry
10.3 operating system, scheduled to be launched this fall. This
deal will open roads for BlackBerry 10 device users to gain access
to more than 240,000 Android applications from the Amazon Appstore,
including popular ones like Groupon, Netflix, Minecraft, Pinterest
and Candy Crush Saga.
BlackBerry currently has a Zacks Rank #2 (Buy).
Other Stocks to Consider
Another well-placed stock that warrants a look in the wireless
America Movil S.A.B. de C.V.
), with the same rank as BlackBerry.
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BLACKBERRY LTD (BBRY): Free Stock Analysis
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