Research In Motion Ltd
) launched the new BlackBerry Q5 low-cost handset based on the
latest BB10 platform, thereby targeting the low-end of the
The new smartphone offers both QWERTY keypad and touch screen
support. It also features a 5 MP camera coupled with a 1.2 GHz
dual-core processor and an 8 GB expandable memory. Presently, the
handset will be offered in four different colors (red, pink,
white and black). The new mobile phone is expected to hit the
stores by the beginning of July.
Growing popularity of BlackBerry smartphones across emerging
nations like India and Latin American regions has induced the
company to expand its BB10-based handset portfolio targeting
different age and income groups. Both its earlier brands Z10
& Q10 were costing nearly $200. So, it is anticipated that
the new device will cost much less than its previous models,
thereby countering competition from other low-cost Android
Research In Motion, which once dominated the smartphone market
failed to upgrade its operating platform, losing market traction
) iOS and
) Android operating systems during the past few years.
In order to revamp its smartphone business, the company
recently came up with a new user friendly BB10 operating system.
The new LTE-based mobile device both Z10 & Q10 supports more
than 70,000 users thereby offering strong resistance against the
popular iOS and Android operating system.
Research In Motion has also added top carriers like
) and Verizon Wireless to sell its new smartphones in the
lucrative U.S. market.
Currently, Research In Motion carries a Zacks Rank #2
*Research In Motion announced that effective Jan 30, 2013; the
company would operate around the world under the name BlackBerry.
From Feb 4, 2013, the company's ticker symbol for trading has
been changed from "RIMM" to "BBRY" on NASDAQ. The legal name of
the company has not changed, as the approval of the official
change by shareholders will be sought at the company's Annual
General Meeting later in 2013. During the time, the company will
do business as BlackBerry.
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