Per a recent report by market research firm International Data
) shipment volume in the second quarter of 2014 showed a
considerable improvement from the previous quarter.
The beleaguered Canadian smartphone manufacturer shipped 1.5
million smartphones in the second quarter compared with 1.3 million
in the first quarter. However, the company's shipment volume
declined 78% year over year. BlackBerry market share has also gone
down to 0.5% in the second quarter from 2.8% in the year-ago
BlackBerry was once a leader in the smartphone industry.
However, in the last few years, the company's handset business has
deteriorated drastically due to stiff competition from Apple Inc.'s
) iPhone and Google Inc.'s (
) Android devices.
In the second quarter, Android held 84.7% market share, better
than 79.6% the year-earlier quarter. To counter intensifying
competition from Android devices, BlackBerry struck a licensing
deal with Amazon.com Inc. (
) in June to bring the latter's appstore to customers using the
BlackBerry 10.3 operating system. This deal will open new avenues
for BlackBerry 10 device users who can now access over 240,000
Android applications from the Amazon Appstore, including the
popular ones like Groupon (
), Netflix (
), Minecraft, Pinterest and Candy Crush Saga.
In its efforts to revive a deteriorating handset business,
BlackBerry will release a phone called "Passport." flaunting a
square shape -- a welcome detour from the usual rectangular phones.
The device which has a 4.5 inch square display with full HD support
will hit the market in September this year.
BlackBerry currently has a Zacks Rank #3 (Hold).
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