Research In Motion Limited
) keyboard based Q10 version is set to hit the US stores this
week. The much-awaited QWERTY-based smartphone is supported by
BlackBerry's latest BB10 OS (Operating System).
T-Mobile US Inc.
) customers will be the first to lay their hands on the
smartphone. The pre-orders for the phone are currently undergoing
for business customers. The smartphone will be available online
and in stores for a down payment of $99.99 and 24 monthly
payments of $20.
The largest U.S. carrier,
) has already started taking pre-orders for the phone, store
availability of which is yet to be disclosed. Q10 customers will
be able to enjoy Verizon's superfast LTE (Long Term Evolution)
network that will allow them to watch live matches, download HD
movies and stream videos faster. Verizon has priced the
smartphone at $199.99 with a new 2-year contract.
) has already opened a pre-registration webpage on its website
and will start taking pre-orders from Jun 5, 2013. However, the
third-largest U.S. carrier,
) declared that it will unveil the phone this summer.
BlackBerry has been struggling in a smartphone market mainly
dominated by iPhone and other Android-based devices. In an
attempt to recover its deteriorating smartphone business,
BlackBerry launched its much-awaited BB10 OS-based device on Jan
Initially, BlackBerry started selling the touchscreen version
(Z10) of its smartphone in 25 countries and has received good
response in Canada and the U.K. However, according to a media
report, demand has fizzled out in most of the countries and even
the U.S. launch has failed to create any significant result.
A couple of months back, the company launched its keypad
version and achieved good response in Canada and Great Britain.
Q10 shares some of the Z10 features like BlackBerry Hub, Flow and
Balance in addition to its existing BlackBerry Messenger
QWERTY-based handsets are losing ground in a market mainly
dominated by touchscreen smartphones. However, we believe that
with Q10, BlackBerry is targeting a niche market where customers
still prefer a keyboard version over a touchscreen one.
U.S. is one of the most lucrative markets for BlackBerry and
launching Q10 will provide the much needed push to the declining
sales of its latest BB10 OS-based device. Nevertheless, it
remains to be seen how Q10 fairs in the U.S. where its
predecessor Z10 failed to gain any meaningful market share.
Research in Motion currently carries a Zacks Rank #3
*Research In Motion announced that effective Jan 30, 2013, the
company would operate around the world under the name BlackBerry.
From Feb 4, 2013, the company's ticker symbol for trading has
been changed from "RIMM" to "BBRY" on NASDAQ. The legal name of
the company has not changed, for which the approval of the
official change by shareholders will be sought at the company's
Annual General Meeting later in 2013. During the time, the
company will do business as BlackBerry.
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