As per media reports
), has reported strong sales for its newly launched Z10
smartphones in the UK and Canada, two of its most important
markets. The shareholders reacted strongly to the news as the
stock price surged by almost 7%, at the close of trading on
Notably, after several launch delays the company finally launched
its much hyped BB10 operating system-based smartphones on Jan 31,
2012, being developed on its QNX software, which is compatible
with various open-source coding languages. The smartphone was
launched in UK on Feb 1, while the Canadian customer got a taste
of the new handset on Feb 5.
The Canadian handset manufacturer has seen strong sales, which is
almost three times better than the first week sales of BlackBerry
device ever. Similarly, in Canada the company received record pre
orders for its latest touch screen version Z10 and is 50% more
than any other BlackBerry launch day sales. The actual sales
figure, however, is yet to be revealed.
Blackberry devices are being sold in different locations in
Canada by the three large telecom carriers, namely, Bell Canada,
Telus and Rogers. The company got a boost from these carrier
partners as they reported strong interest from users currently
using an iPhone or an Android-based device.
Blackberry, once the global leader of smartphones has been
struggling since the last 3-4 years, as they failed to identify
consumers' preferences and has been battling in a crowded
smartphone market mainly dominated by
) iOS and
) Android platform.
) faced a supply shortage in the US when it launched its flagship
Lumia 920 and was even sold out in some of the countries. Apple,
which is the most valuable technology company also performed well
and sold 5 million handsets in the first thee days of its launch
in the US.
The company has preloaded the smartphones with some of the most
unique features in the industry, which is suitable for supporting
different customer preferences and is betting on its new
platform, to turn the tables in their favor. We believe the
company has made a good start, but winning back old customers
from other smartphone rivals still remain the biggest challenge
On the downside, however, the company has postponed the launch of
its QRT-based handsets in the US until May, due to some network
related issues. It remains to be seen how the company performs
when the touch screen version comes up for sale next month in the
lucrative US market.
BlackBerry currently carries a Zacks Rank #3 (Hold).
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