) recently extended its mobile music service agreement with
7digital, a digital music provider based in the U.K.
The deal renewal will allow the existing BlackBerry World
storefront customers to continue using 7digital "lockers" apart
from buying and storing new music. Further, subscribers will enjoy
the liberty to shift to new lockers within a 12-month period and
7digital will facilitate the entire migration procedure.
Interestingly, apart from managing the prevailing lockers,
7digital will develop a app for BlackBerry users from which
subscribers can continue to buy music.
Meanwhile, 7digital has decided to alter the profit sharing
method with BlackBerry. As per the new reform, the music dealer
will retain the entire profit margin earned on track sales which
had previously been shared with BlackBerry. On the other hand,
7digital will receive monthly fees from BlackBerry for using its
services till August next year.
Around two months back, BlackBerry landed a three-year deal with
mobile payment company, EnStream LP, to deliver an advanced secure
platform for monetary transactions that take place between banks
Earlier, the Canadian handset manufacturer reported
first-quarter 2015 financial results wherein loss from continuing
operations came in at $6 million. In the same quarter, the company
sold 2.6 million smartphones, down 62% year over year. Availability
of high-end Apple Inc.'s (
) iPhones and Google Inc.'s (
) smartphones has resulted in the deterioration.
Hence, we believe that such value-added services will not only
improve revenues for the company but will also bolster smartphone
sales while moving ahead.
BlackBerry currently has a Zacks Rank #2 (Buy). Cellcom Israel
) with a Zacks Rank #1 (Strong Buy), is a better-ranked stock worth
reckoning in the wireless industry.
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