Burger King Worldwide Inc.
) remains steadfast in expanding its delivery services to every
corner of the country. Initially rolled out at a small number of
Washington, D.C locations, this program has now been expanded
into a number of markets like Boston, New York, Miami, Houston,
Los Angeles, Chicago, San Francisco Bay Area, Las Vegas,
Sacramento, greater Washington, D.C., Phoenix, Salt Lake City,
Denver, Minneapolis and Spokane.
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On Oct 15, this burger giant added one more location to its
well-accepted delivery program, following which residents of the
Detroit area can have the Whopper sandwich and hot crispy fries
delivered to an address of their choice. The expansion trail
confirms that the program is gaining considerable customer
Of late, home delivery and catering programs have become a trend
in the U.S. restaurant industry. While the delivery system is
doing the trick for pizza chains like
Domino's Pizza Inc.
), companies like
Panera Bread Co.
Jack in the Box Inc.
) Qdoba Mexican Grill chain are benefiting largely from catering
Last year, this Zacks Rank #4 (Sell) company -initiated this new
sales initiative, BK Delivers, to counter sluggish same-store
sales performance in a highly competitive environment. This
initiative was intended to take Burger King beyond its outlets
and deliver at homes, schools and offices, thus further enhancing
the company's presence.
The service allows people to select from a wide range of popular
items including the recent introductions, with a minimum food
order of $10. A well-defined loyalty program is also in place.
At present, the company has 1 live delivery restaurant in the
northern suburbs of Detroit. This location will act as a training
center for crew members before the restaurateur opens other
locations in the area.
Following the new openings, Burger King will have more than 75
delivery units in the U.S. and several more are in the offing.
Basically, management intends to capitalize on its brand value by
offering an off-premise service. We believe that the delivery
system will likely prove to be a strong growth driver for Burger
King in the years to come.