Editor's Note: This content was originally published on
by Jim Probasco.
It has two all-beef patties, special sauce, lettuce, cheese,
pickles, onions, and a sesame seed bun.
Only this time it's not the
) Big Mac.
) Big King.
According to CNBC's Jane Wells, who conducted an
, the two sandwiches are not the same. With the Big King, Wells
said, "You can taste the flame broiling and the onions more."
Is McDonald's worried? Spokeswoman, Lisa McComb told
The Associated Press
in an email, "We're focused on our business and our customers."
Not that it matters, at least from a legal viewpoint.
noted, "There's no trademark on how you assemble a sandwich."
The Big King isn't new. It first came out in 1997, according to
Consumerist, but without the middle bun. It was also a limited-time
menu item then. Now Burger King says the Big King is here to stay
along with several other menu items that seem borrowed from its
much larger rival. Items like fruit shakes, snack wraps, a rib
sandwich, and even specialty coffee beverages according to The
It's all part of the ongoing battle between fast food and
fast-casual chains for dining dollars.
For companies like Burger King, adding the imitative Big King
The Daily Beast
calls fast food's "Moms and Bros" strategy. It's described as an
effort to appeal to both higher-end consumers (Moms) as well as
core customers (Bros) going for big sandwiches and tasty fries.
On the one hand, there are sandwiches like the Big King and Big
Mac, on the other, snack wraps and Burger King's new "Satisfries"
with 40 percent less fat and 30 percent fewer calories than the
So far, the strategy hasn't been an overwhelming success. The Daily
Beast pointed out that as the economy has improved, consumers have
been spending their dining-out dollars at fast-casual eateries,
Noodles & Co.
) over McDonald's, Burger King and others in the fast-food space.
Because of this, McDonald's third quarter, US same-store sales were
up only 0.7 percent from a year ago. Burger King sales actually
fell 0.3 percent and the company was forced to close 13 restaurants
in the same period.
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