Best Buy to sell Amazon's e-reader

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The battle for e-reader market share appears to be heating up.

Electronics retailer Best Buy ( BBY ) announced Thursday that it would offer Amazon's ( AMZN ) Kindle e-reader in its brick-and-mortar stores. The move comes in the wake of Amazon's decision to partner with office-supply chain Staples ( SPLS ): Last week, the online retailing giant said Staples outlets would sell the Kindle.

Amazon appears to have noticed the popularity of Apple 's ( AAPL ) iPad tablet computer and is repositioning its Kindle to compete. The company recently announced a price break on the device; concurrent with the price reduction, Amazon made the Kindle smaller and lighter.

By paring the Kindle's size and price - and offering it in major retail stores - Amazon is differentiating its e-reader from the iPad. Apple's tablet weighs about a pound and a half, has a full-color screen and is only available through Apple and its network of certified resellers.

The real winner may be Best Buy, however. The company also offers Barnes & Noble's ( BKS ) Nook e-reader, as well as a number of e-reading devices from Sony. With the Kindle now in its stable, too, Best Buy looks to be the best place to shop for e-readers.

By Steve Monfort



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Personal Finance , Business , Technology

Referenced Stocks: AAPL , AMZN , BBY , BKS , SPLS

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