Best Buy to sell Amazon's e-reader

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The battle for e-reader market share appears to be heating up.

Electronics retailer Best Buy ( BBY ) announced Thursday that it would offer Amazon's ( AMZN ) Kindle e-reader in its brick-and-mortar stores. The move comes in the wake of Amazon's decision to partner with office-supply chain Staples ( SPLS ): Last week, the online retailing giant said Staples outlets would sell the Kindle.

Amazon appears to have noticed the popularity of Apple 's ( AAPL ) iPad tablet computer and is repositioning its Kindle to compete. The company recently announced a price break on the device; concurrent with the price reduction, Amazon made the Kindle smaller and lighter.

By paring the Kindle's size and price - and offering it in major retail stores - Amazon is differentiating its e-reader from the iPad. Apple's tablet weighs about a pound and a half, has a full-color screen and is only available through Apple and its network of certified resellers.

The real winner may be Best Buy, however. The company also offers Barnes & Noble's ( BKS ) Nook e-reader, as well as a number of e-reading devices from Sony. With the Kindle now in its stable, too, Best Buy looks to be the best place to shop for e-readers.

By Steve Monfort

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Personal Finance , Business , Technology
Referenced Symbols: AAPL , AMZN , BBY , BKS , SPLS

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