Bell Canada - owned by leading Canadian communications service
provider
BCE Inc.
(
BCE
) - announced the launch of improved Fibe TV On Demand store.
The new version of the Fibe TV On Demand store comes with
features like a fresh poster-style interface along with
integrated ratings, detailed reviews and recommendations from
Rotten Tomatoes. It also has the new "My Videos" option through
which viewers will be allowed to add content according to their
wish for future viewing.
Through this brand new offering, Bell will enjoy access to a
large collection of On Demand HD programming as well as a
wide-ranging selection of the most current movies. Various TV
programs and series from popular channels including AMC, CTV, CTV
Two, Disney Junior, HBO, HGTV and The Movie Network will also be
made available. While most of the content will be free of cost,
customers will get movies for $4.99 and above.
New clients for Bell's Fibe TV will get an immediate access to
the new interface, while existing customers will receive the
service in phases in January and February.
This action highlights the company's efforts to renew its TV
service with superior features for more comfortable screening.
Bell Fibe TV - that offers viewers an industry-leading
programming guide and attractive TV applications - is poised to
see a rapid growth in the coming days.
Bell management remains optimistic about the performance of its
Media segment owing to increase in demand for entertainment among
people. Hence, the company is actively involved in making
lucrative acquisitions through which it can add more television
and radio stations and cater to a larger audience.
We are maintaining our long-term Neutral recommendation on Bell
that took over a 75% stake in Maple Leaf Sports &
Entertainment Ltd jointly with its major rival
Rogers Communications Inc.
(
RCI
) in August, 2012. Bell retains a Zacks Rank #3, implying a
short-term Hold rating.
BCE INC (BCE): Free Stock Analysis Report
ROGERS COMM CLB (RCI): Free Stock Analysis
Report
To read this article on Zacks.com click here.
Zacks Investment
Research