Canadian handset manufacturer,
) launched BlackBerry 9720 smartphone on an old BB7 platfrom. The
new device is expected to be available in the upcoming weeks in
emerging countries of Asia, EMEA and Latin America.
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The new smartphone offers both QWERTY keypad and touch screen
support with a much advanced user interface. It also features a 5
MP camera coupled with 512 MB RAM support and popular social
networking tools like Twitter, Facebook and BBM.
Despite so many popular features, the mobile phone lacks the
popular BlackBerry Hub and video chatting facility, which are
available in the new version of BlackBerry smartphones based on
BB10 platform. We believe that the price of the new smartphone
will be kept below the newly-launched BB10-based Q5, Q10 and Z10
BlackBerry, which once dominated the smartphone market, failed to
upgrade its operating platform, losing market traction to
) iOS and
) Android operating systems in the past few years. Even
), which was once the leading manufacturer of mobile phones in
the world, is facing the same challenges as BlackBerry. The
Finnish handset maker has formed a partnership with Microsoft
Corporation to launch Windows -based Lumia phones.
In order to revamp its smartphone business, BlackBerry also came
up with a user friendly BB10 operating system. The new LTE-based
mobile devices, both Z10 & Q10, support more than 70,000
apps, thereby offering strong resistance against the popular iOS
and Android operating system.
However, BlackBerry's new decision to launch BlackBerry 9720 on
older OS may have stunned its fans as the company has already
invested huge resources to develop a new platform.