) new products are not limited to PCs alone. Yesterday, H-P
launched a web-enabled viewer aimed at publishing houses to help
them add zest to their publications. The page can only be viewed
through HP MagCloud, which is a web-service dedicated to publishers
that can upload and distribute content over the web on their own.
The publishers can also choose to make their content free or paid.
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The web viewer will allow readers to select content, read, share
and buy a printed publication or a PDF copy. Apart from this,
readers can use the web-viewer for all types of MagCloud
publications, irrespective of their format via Internet on their
tablet, PC or smartphone. Also, with the hyperlink option,
publishers and readers can navigate to related web-pages and draft
e-mails as per requirements.
In a way, we can say that HP MagCloud users will experience the
benefits of eBook readers such as the ones from key players like
Barnes & Nobel
). We think that the introduction of the web-viewer could boost the
deployment of MagCloud.
Apart from this, H-P also extended the scope of its customer
communications management (CCM) solution, HP Exstreme. In order to
deliver ultimate customer streaming experience, the company has
added features like SmartVideo and digital mailbox. With
SmartVideo, users will be able to share video-content through
emails. On the other hand, the digital mailbox will help firms
offer their customers personalized email accounts, with facilities
such as printing files, and receiving alerts and reminders.
We believe that these new offerings could act as catalysts and lend
some support to the dwindling PC business. The company has high
hopes for its new PC offerings, featuring the yet-to-be released
) Windows 8. But similar offerings from the likes of
) and ASUS, an upcoming tablet from Microsoft and soft demand from
the consumer vertical could put a lid on H-P's product momentum.
Currently, H-P has a Zacks #3 Rank, implying a short-term Hold