Avis Car Rental, a unit of
Avis Budget Group Inc.
), has fused its express rental service "Avis Preferred" with
) latest mobile application, Google Wallet. The company has
always been innovative and was the first in the vehicle rental
industry to adapt to the recent tech era, wherein companies are
exploring the online and mobile portals to increase sales.
Avis was the first car rental company to adopt mobile
applications in 2012. It introduced mobile apps on all four
platforms including Android, BlackBerry, iPhone and Microsoft
Moreover, Avis was the first to provide personalized
reservations via Triplt's open technology platform in 2011. The
company also has to its credit the title of the first car rental
company to introduce an online booking medium for
internet-enabled portable devices using an optimized version of
the company website (Avis.com).
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This latest move has made Avis the first car rental company to
adopt the new Google app designed for Android and iPhone devices.
Google Wallet offers wallet-like facilities to users enabling
them to keep their loyalty program information and promotional
offers handy, while transferring cash across United States with
Avis customers can now register for the Avis Preferred service
through their mobile devices using the Google Wallet app,
directly storing their new Avis Wizard number in the app. On the
other hand, existing Avis Preferred users can make use of the new
app by saving their wizard number in the app. The loading of this
data, will enable Avis customers to receive news on promotions
directly on their mobiles. Additionally, customers can recover
their wizard information instantly for use.
The new app will help customers save time and provide ease in
bookings. Additionally, it will facilitate Avis to efficiently
market its products and services, ultimately boosting the
company's top line.
Earlier this week, the company unveiled expansion plans for its
wholly owned subsidiary Zipcar Inc. The company expanded Zipcar's
car sharing services in the City of Sacramento, Calif., marking
Zipcar's 26th major metropolitan market.
Avis Budget currently carries a Zacks Rank #3 (Hold). Better
performing stocks in the business services industry include
Command Center Inc.
SouFun Holdings Ltd.
). Both of these stocks carry a Zacks Rank #1 (Strong Buy).