Retail Branding and Information Solutions (RBIS), a segment of
Avery Dennison Corporation
), recently joined forces with
VeriFone Systems, Inc.
) to provide retailers with the GlobalBay Retailing solution and
ensuring the most productive and accurate markdown solution to
Through the Avery Dennison and VeriFone partnership, retailers
can add price markdown capabilities into their existing smart
device systems quickly and easily. The complete Avery Dennison
Markdown solution includes its recently launched application -
the Pathfinder 6140, markdown labels from Avery Dennison, as well
as integration and support from both Avery Dennison and VeriFone.
Avery's Pathfinder 6140 is a major breakthrough in the line of
one-piece scan, print and apply price marking solutions. Powered
by real-time intelligence from smart devices, Pathfinder 6140
will help drive sales and save labor cost at retailers by
ensuring more effective markdowns.
Effective execution in the markdown process is critical as the
customers should be able to see the offer at the right time and
sales are dependent on giving the customer a good deal. Under the
traditional red pen markdown process, normally used by retailers,
store associates can mark three garments per minute.
With about 63% accuracy, over one-third of items are missed.
This affects sales as a potential customer is unable to see the
offered deal at the right time. Furthermore, the merchandising
team is unable to monitor the timing and execution of the
The Pathfinder 6140 solves the above mentioned issues. It is the
fastest, lightweight and cost-efficient way to do item-level
markdowns. Weighing 27.2 ounces, it can be held with one hand. At
a go, the store associate can scan the bar code on the price
ticket and apply a new price label that matches the new price for
the item. Around 15 garments can be scanned and marked per minute
with nearly 100% accuracy.
Avery Dennison's Pathfinder 6140 price management solution
includes a fully-featured smart device markdown application,
created through a new partnership with VeriFone GlobalBay. The
Avery Dennison GlobalBay application is user friendly and is
) Windows and
) Android platforms. It provides retail management executives
with full dashboard reporting capabilities, providing feedback on
markdown execution and productivity.
The Pathfinder 6140 hardware has been certified under the
Apple MFi program as has been done for iPhone, iPad and iPhone,
and is also compatible with Android and Windows CE/Mobile
The price management application of the Pathfinder 6140 records
the activity, enabling the central merchandising team to confirm
that markdowns were completed on time. They can adjust labor
planning based on actual productivity.
The Pathfinder 6140 will help improve margins and operating
efficiencies across the end-to-end supply chain. Further,
displaying the markdown price correctly has proven to boost
Using a scan, print and apply handheld has proved to be more
efficacious in generating over 5% higher sales versus traditional
price marking methods during the markdown period. The Pathfinder
6140 will thus help boost revenues and bottom line of retailers
and provide an edge to Avery Dennison over its competitors
Bemis Company, Inc.
Avery's adjusted earnings increased 50% year over year to 54
cents per share in fourth-quarter 2012 and revenues rose 5% year
over year to $1.5 billion. Both were ahead of the respective
Zacks Consensus Estimates. Net sales grew approximately 7% on an
organic basis, the strongest organic growth witnessed since the
first quarter of 2011. The organic growth momentum is expected to
continue in 2013 as well.
Avery's restructuring initiatives are expected to deliver
annualized savings of more than $100 million in 2013.
Furthermore, with the divestiture of the underperforming Office
and Consumer Products unit, the company will be able to focus on
its market-leading, pressure-sensitive materials business, and
Retail Branding and Information Solutions segment.
Pasadena, California-based Avery Dennison manufactures
pressure-sensitive materials, and tickets, tags, labels other
converted products. Avery has over 200 manufacturing and
distribution facilities encompassing more than 60 countries.
Its products are sold under the Avery, Avery Dennison, Avery
Graphics and Fasson brands. Its clientele is spread across the
U.S., Europe, Asia, Latin America and other regions. Avery
currently retains a short-term Zacks Rank #2 (Buy). Another stock
to consider in the same industry with a favorable Zacks Rank is
United Stationers Inc.
) with a Zacks Rank #2.
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Avery Dennison's RBIS segment is a global leader in apparel and
footwear industry solutions. It provides intelligent, creative
and sustainable solutions to elevate brands and speed up
performance from design to retail store floor. The company's
industry leading, end-to-end solutions include innovative heat
transfer technology, RFID and price management supply chain
solutions and sustainable packaging services.