) wholly owned subsidiary Aio Wireless is offering a no-contract
first-class service plan through its website or from authorized
retail outlets, in the U.S. Customers can also avail this
service in the third month of usage if activated by Sep 29.
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Aio Wireless was initially rolled out in Florida, Texas and the
Metro-Atlanta area and is currently available in Chicago. Through
Aio, AT&T offers three unlimited plans that include talk,
text, and data ranging $40-$70 per month, inclusive of all taxes.
Moreover, Aio customers will have the option to select
smartphones, tablets, and feature phones belonging to popular
handset manufacturers like Samsung,
) and ZTE.
We believe AT&T's strategy of expanding its no-contract plan
across the nation will attract customers who seek an affordable
and flexible wireless service. Moreover, the expansion of Aio
would also help in countering the rising market penetration by
T-Mobile US, Inc.
) in the no-contract space after its takeover of prepaid carrier,
In the recently concluded second quarter of 2013, AT&T added
551,000 post-paid subscribers and only 11,000 prepaid customers
while during the same period the company's closets rival
Verizon Communications Inc.
) gained 941,000 post-paid subscribers and 59,000 prepaid
In order to fortify their foothold in the highly saturated and
competitive wireless market in the U.S., large carriers are
either targeting the prepaid market or launching attractive
plans. T-Mobile US, Inc. has recently launched an array of
attractive services, which has already gained huge popularity.
Following its footsteps, AT&T and Verizon Wireless are also
rolling out innovative plans.
Currently, AT&T Inc. has a Zacks Rank #3 (Hold).