) long-awaited smartphone has helped AT&T (NYSE:
) achieve a new sales record this weekend. Early Monday morning,
that customers pre-ordered more iPhone 5 units than any previous
model, both on the first day that pre-orders began and over the
This is not the first time that the iPhone 5 managed to set a
new record. Last week, iPhone 5 pre-orders were so high that Apple
forced to delay shipment
for additional orders after just
In 2011, AT&T provided some perspective on sales of Apple's
previous smartphone, the iPhone 4S, when it announced that it had
one million units
less than one week after the device was released.
) also benefited from the release of the iPhone 4S, which helped
the carrier add
600,000 new customers
during the last quarter alone.
one million consumers
pre-ordered the iPhone 4S before it was released. The device went
on to sell during its first weekend of availability.
The iPhone 5 is expected to break many of the records set by the
iPhone 4S, even if there is a of supply. However, any possible
shortage could keep Apple from achieving overall sales that are on
par with the iPhone 4S, which sold in its first quarter.
Thus far, no other individual smartphone has been able to
compete with the iPhone 4S. Collectively, however, Samsung phones
have by more than 20 million units. Samsung's sales are not limited
to smartphones like the Galaxy S III and the Galaxy Note I and II.
The company also produces low-end feature phones for a wide variety
of markets worldwide, particularly those where smartphones are less
popular. This gives Samsung an advantage over Apple, which only
produces premium products.
Samsung also sells phones for a variety of pay-as-you-go
wireless networks. During the summer, Apple began to venture into
this market when it announced that the iPhone 4 and the iPhone 4S
would come to Cricket Wireless and Virgin Mobile. Last week,
Cricket Wireless announced that it would be the
first pay-as-you-go carrier
to offer the iPhone 5.
(c) 2012 Benzinga.com. Benzinga does not provide investment advice.
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