Leading wireless provider,
) announced last week that it has joined forces with Filip
Technologies to market a tracking device for kids. This new
device is wearable on wrist and would provide information on
location and direction messages as well as support voice calling.
Despite being positive news to the market, it did not hold much
of an impact on the stock prices.
This new product can be controlled by smartphones through an
application. The device would also provide critical information
in the form of notifications if kids leave a designated area. It
also features an intelligent emergency procedure that locates the
child and enables communication with the family.
The product emphasizes AT&T's growth path beyond the
conventional and saturated wireless market in the U.S. With
innovative product offerings, the company is strengthening its
foothold in diversified products, which secures its market value
in a competitive U.S. telecommunication market.
Apart from tracking devices, AT&T is also expanding its
presence in home security technology market. Last month,
the company launched its home security and automation service
package - Digital Life package in six additional markets
including Charlotte, Hartford, Jacksonville, Oklahoma City, Tulsa
and Milwaukee. Prior to this launch, the company expanded Digital
Life in Orlando, Providence, Virginia Beach, Rochester, Buffalo
and Syracuse. By the year end, AT&T expects to take its
Digital Life package across 50 markets.
However, in its legacy business, AT&T is looking at
opportunities to improve its growth profile through a number of
strategic initiatives. The company plans to woo customers with
early upgrades to smartphones and tablets every year. The program
allows customers to get new phones without paying extra on down
payment, activation fee, upgrade or financing fee. New and
existing customers due for an upgrade can avail this offer.
The carrier will also start offering a new device upgrade
service called AT&T Next that will allow subscribers (both
new and existing customers) to change their old smartphones or
tablets every year without any upgrade fee or down payment.
Further, AT&T struck a deal with New Zealand based Opus
International Consultants to render global networking
AT&T, which operates with
Verizon Communications Inc.
United States Cellular Corporation
) has a Zacks Rank #3 (Hold).
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