Premier telecommunication company
) announced the launch of its latest international calling
facility for a select group of customers. Starting Apr 12, the
company's GoPhone subscribers will enjoy a new global calling
option under the Mexico Plus package.
Priced at only $10 per month, Mexico Plus offers 1,000 minutes of
call time that can be made to any landline and mobile numbers in
Mexico. It also has the feature of making calls to over 50 other
countries, including Canada, China and India. Customers can avail
this package along with AT&T GoPhone's $50 monthly unlimited
plan or $65 smartphone monthly plan with data.
From the aforesaid date, customers under the AT&T GoPhone
plan will also have access to lower rates on the existing
international long-haul packs. Users will receive call time of
250 minutes applicable in over 50 countries for only $5 a month.
AT&T - the second largest provider of wireless services in
North America after
) - expects this new offering to gain popularity. Although a
number of other prepaid international calling packages are
available in the market, GoPhone Mexico Plus package enjoys an
edge over them owing to its unique plans and affordable price
that render high flexibility.
We believe that AT&T remains favorably positioned with strong
growth prospects ranging from robust subscriber additions, higher
smartphones adoption, expanding Long Term Evolution coverage,
growing demand for mobile Internet to the introduction of various
lucrative plans and services.
Nevertheless, constant access line losses, competitive threats,
heavy subsidies for
) iPhone sales and federal regulations will likely put some
pressure on the company's performance in the coming months.
AT&T - which struck a multi-year agreement with
The Walt Disney Company
) in January - currently holds a Zacks Rank #2 (Buy).
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