) has introduced Mobile Barcode Services powered by Scanbuy. This
new service will enable the deployment of Quick Response Code or
QR code based mobile marketing tools for enterprise customers. As
advertising and marketing companies in the U.S. and overseas are
rapidly resorting to the QR code based marketing tools, the new
offering is expected attract more customers and be lucrative for
The QR code is a square black and white box that contains encoded
information but resembles a barcode. The QR code is an easy way
for consumers to access information on any company or
Customers can scan these codes on a cell phone through various
QR code reader applications like i-nigma for
) iPhone and Codee for
) Android-based smartphones. After scanning, the codes open a
mobile landing page that shows discount vouchers, ad clippings or
AT&T is looking at opportunities to improve its growth
profile through a number of strategic initiatives. Apart from the
new Mobile Barcode Services, the company recently introduced its
new cloud-based Content Delivery Network (CDN) platform. The
attractively priced CDN offers best-in-class digital media
The company also collaborated with
), a popular Web-based social gaming company to offer mobile
social gaming options on its Android-based smartphones and
tablets. Additionally, AT&T inked a multi-year deal with
The Walt Disney Company
) and entered into a cloud-based video conferencing service
agreement with Polycom.
We believe these initiatives coupled with AT&T's networking
infrastructure that combines Long Term Evolution and High-Speed
Packet Access Plus technologies will support significant market
penetration in the wireless space.
However, the company suffers from constant access line losses,
competitive threats, heavy iPhone subsidies and federal
regulations that could hold back its prospects.
AT&T has a Zacks Rank #2, implying a Buy rating.
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