Kyocera Corporation, an electronic goods manufacturing
company, recently selected
) to provide touchscreen controllers such as the Atmel maXTouch
mXT112E and Atmel maXTouch mXT224S for its Rise, Hydro and Digno
The Atmel maXTouch mXT112E touchscreen controller is suitable
for a wide range of devices ranging from digital cameras to
personal navigation devices and feature phones. The new Atmel
touchscreen controller is well suited for both the Kyocera Rise
and Hydro 3.5-inch touchscreens while the Atmel maXTouch mXT224S
is adept for the Digno S 4.7-inch touchscreen. With this
touchscreen technology, Atmel aims to deliver flawless touch
screen performance to Kyocera smartphones typically used in the
US and Japanese markets.
Fast-growing touch-sensing technology is one of the major
growth drivers for Atmel's microcontroller business. Users mainly
benefit from multi-touch experiences with faster response times,
faster accuracy without any unintentional touches, lower power
consumption, brighter displays and improved optical performance.
The phenomenal growth of touch-sensing technology is led by the
phenomenal growth of smartphones. Both the Rise and the Hydro
smartphones offer convenient touchscreen experience for the users
in the US market, while the Digno S offers long battery life for
the Japanese. Atmel's leading technology and market
position makes it the favoured touchscreen supplier and it looks
forward to collaborate with Kyocera on future designs.
Based in San Jose, Calif, Atmel designs, develops, manufactures
and sells integrated circuit (IC) products. These products
include microcontrollers, advanced logic, mixed-signal,
non-volatile memory and radio frequency (RF) components. Atmel
produces non-volatile memory that stores information after power
is turned off and combines this with microcontrollers, digital
signal processors and other products to meet the needs of its
The company operates in an intensely competitive landscape that
includes big players such as
Lattice Semiconductor Corporation
). Given the competition, constant technological upgrades are the
most befitting survival strategies of Atmel.
Atmel currently has a Zacks Rank #3 (Hold). One of its
Semiconductor Manufacturing International Corp
) carries a Zacks Rank #1 (Strong Buy).
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