) declared that its AVR UC3L microcontroller has recently been
chosen by leading telecommunication equipment maker Samsung to
support its latest Galaxy Note II. With the association, the
company's AVR UC3L microcontroller, powered by picoPower
technology, will be particularly used as a sensor hub management
solution for Galaxy Note II.
With a 5.5-inch, high-definition super AMOLED display, Galaxy
Note II is designed with a 1.6GHz quad-core processor and it runs
on Android's 4.1 operating system, which is usually known as
Jelly Bean. The tablet has various features such as detect motion
sensor, accelerometer, RGB light, digital compass, proximity,
gyro and barometer. Now with the inclusion of Atmel's AVR UC3L
controller, Galaxy Note II's real-time direction accuracy will
improve; its performance will be enhanced by proper orientation
and inclination of data and the product's total battery life will
get a boost from minimized power consumption.
Management at Atmel expressed confidence stating that Samsung
is considered to be a key provider of motion sensing features and
applications. Atmel's advanced solution through Real-Time Sensor
Fusion Processing will enable tablet users to experience superior
motion-related applications such as Gaming, Navigation and
California-based Atmel Corporation designs, develops,
manufactures and sells integrated circuit (IC) products. These
products include microcontrollers, advanced logic, mixed-signal,
non-volatile memory and radio frequency (RF) components.
Touch-sensing technology is the fastest growing area of Atmel's
microcontroller business and is expected to remain a major growth
driver in the coming quarters. The growing popularity of
this technology is driven by the rapid use of smartphones, the
rise of Android tablets and the penetration into the latest
applications including tablets, netbooks, cameras, printers,
automotive and other areas.
Earlier, Atmel's maXTouch controllers have been selected to
power nearly 30' Windows 8 touch-compatible devices including
tablets, Ultrabooks and notebook PCs. The high demand for the
company's latest maXTouch solutions is expected to improve its
business in the touch sensing market.
Although Atmel is a globally renowned enterprise, it operates
in an intensely competitive landscape. The company's primary
competitors include big players such as
Semiconductor Manufacturing International Corp.
). LSI recently launched its latest Syncro MX-B Rack Boot
Appliance to enhance the power of boot drives. Given the
competition, technological upgrades are the only means of
survival. However, it involves costly R&D that can put
margins under pressure.
The current Zacks Consensus Estimates for Atmel are 4 cents
and 19 cents for the fourth quarter and full year 2012,
respectively. The lingering weakness in the macro economy is
reflected in the stock's Zacks #3 Rank for the short term. We
also maintain a long-term Neutral recommendation on Atmel.
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