) recently launched new automotive-qualified maXTouch controllers,
which can be used in car control systems.
These controllers offer smartphone experience to contemporary
cars, even for drivers wearing gloves.
These new controllers are designed for small automotive
touchscreens and touchpads up to 7 inches in diameter such as
center stack displays, navigation systems, radio human-machine
interfaces (HMIs) and rear-seat entertainment systems.
These controllers not only expand Atmel's portfolio of maXTouch
automotive-qualified devices, but also complement Atmel's ever
expanding suite of automotive-qualified touchscreen controllers
that support screens/pads from 2 to 12 inches in
With the acquisition of Quantum in 2008, the company developed
numerous new products for the fast-growing capacitive touch sensing
market. Touch-sensing technology is the fastest growing area in
Atmel's microcontroller business and is expected to be a major
growth driver in the coming quarters.
These new automotive-qualified maXTouch devices further
strengthen Atmel's position as the leading touch innovator and
Earlier, Atmel introduced its latest SAM4L family of devices.
Atmel's newly-introduced product will be engaged in optimizing the
efficacy of its ARM Cortex-M4 processor-based microcontrollers
(MCUs) through minimizing the overall power consumption
The company's newest SAM4L family is claimed to be the first
MCUs in the industry to offer the lowest power consumption facility
along with maximum application performance. The latest MCUs are
embedded with picoPower technology and provide various types of
services such as SleepWalking, Peripheral Event System, unmatched
wake-up times and intelligent peripherals.
Microcontrollers are poised to grow significantly due to their
versatile application in various end markets, such as
communications, industrial, automotive, computer and consumer.
Atmel is in the process of transforming itself into a purely
microcontroller-based company, which it believes will improve its
cost structure and unlock value.
We continue to maintain a Neutral recommendation on Atmel
Corporation. Our recommendation is supported by a Zacks #3 Rank,
which translates into a short-term rating of Hold.
ATMEL CORP (ATML): Free Stock Analysis Report
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