) recently introduced its latest SAM4L family of devices. Atmel's
newly-introduced product will be engaged in optimizing the efficacy
of its ARM Cortex-M4 processor-based microcontrollers (MCUs)
through minimizing the overall power consumption process.
The company's newest SAM4L family is claimed to be the first
MCUs in the industry to offer the lowest power consumption facility
along with maximum application performance. The latest MCUs are
embedded with picoPower technology and provide various types of
services such as SleepWalking, Peripheral Event System, unmatched
wake-up times and intelligent peripherals.
The SAM4L family is particularly designed for battery-powered
clients, industrial as well as portable healthcare products.
Management averred that the company's newly introduced device
coupled with AVR picoPower technology would surely mitigate the
increasing demand in the industry by offering lowest power
Microcontrollers are poised to grow significantly due to their
versatile application in various end markets, such as
communications, industrial, automotive, computer and consumer.
Atmel is in the process of transforming itself into a purely
microcontroller-based company, which it believes will improve its
cost structure and unlock value. In addition, the growing
microcontrollers business is expected to contribute to the
company's top-line growth going forward.
Even though Atmel has globally established itself in the
microcontroller business, it operates in an intensely competitive
market. The industry is marked by rapid technological changes,
evolving standards, short product life cycles and decreasing prices
as competition increases. The company's primary competitors include
big players such as
Texas Instruments Inc.
The current Zacks Consensus Estimates for Atmel are 3 cents
and 15 cents for third quarter of 2012 and for 2012, respectively.
As the current macroeconomic conditions continue to be challenging,
the company continues to have a Zacks #4 Rank, which translates
into a short-term 'Sell' rating. Nevertheless, we maintain a
Neutral recommendation on the stock for the long run.
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