) recently declared that its maXTouch controllers have been
selected to power nearly 30 Windows 8 touch-compatible devices
including tablets, Ultrabooks and notebook PCs. Atmel's maXTouch
controllers are noted for their robust features such as
multi-touch with infinite touch capabilities, facility of
providing superior assistance to the large-screen devices and
optimized power consumption.
These devices mostly designed by Microsoft and other renowned
manufacturers, are scheduled to be released by the end of 2012.
Atmel has entered into a partnership with Microsoft to offer a
superior touchscreen experience for Windows 8 operating system
users through its first-touch latency, finger separation and edge
Management stated that with the introduction of Windows 8, the
acceptance of touch-sensing technology has increased considerably
and it is also expected to grow with the company's latest
mXT3432S touchscreen controllers. The company's maXTouch
solutions continue to drive a number of touch devices and are now
going to support Windows 8 user-friendly platform. The company is
highly optimistic regarding its association with Microsoft, which
is likely to develop in the future.
Fast-growing touch-sensing technology is one of the major
growth drivers for Atmel's microcontroller business. The
phenomenal improvement is led by continued rapid use of
smartphones, the rise of Android tablets and the penetration into
the latest applications including tablets, netbooks, cameras,
printers, automotive and other areas.
Earlier, Samsung had selected Atmel's maXTouch mXT1664S
controller to power its recently launched Galaxy Note 10.1 tablet
touchscreen. The high demand for the company's latest maXTouch
solutions are expected to improve its business in the touch
Although Atmel is a globally renowned enterprise, it operates
in an intensely competitive landscape. The company's primary
competitors include big players such as
Semiconductor Manufacturing International Corp.
). LSI recently launched its latest Syncro MX-B Rack Boot
Appliance to enhance the potential of the boot drives. Hence, the
company has to go through rapid technological changes, evolving
standards which may turn out to be costly.
The current Zacks Consensus Estimates for Atmel are 4 cents
and 19 cents for fourth quarter of 2012 and for 2012,
respectively. As the current challenging macroeconomic conditions
persist the company continues to have a Zacks #3 Rank, which
translates into a short-term 'Hold' rating. Nevertheless, we
maintain a 'Neutral' recommendation on the stock for the long
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