In an attempt to gain greater market share, integrated circuit
) has been launching products at regular intervals. However, the
latest announcement of a product launch on Oct 24 failed to cheer
investors' sentiment and the share price dropped 0.15% on Friday.
Atmel launched Atmel mXT640T, mXT336T and mXT224T devices under
its maXTouch T series family of touchscreen controllers. These
new devices support touchscreens ranging from 3.2" to 8.3" for
mobile devices including smartphones, phablets and mid-size
These devices include features like 1mm passive stylus,
maXStylus (active stylus), hover capability, moisture immunity
and multi-finger glove support. The new T Series includes
adaptive sensing technology with superior touch performance that
provides users a seamless transition between a finger touch,
hover, passive or active stylus, or glove touch.
The fast growing touch-sensing technology is one of the major
growth drivers for Atmel's microcontroller business. The
phenomenal growth of microcontrollers is driven by a widespread
adoption of touchscreens and touchpads. The new product line of
Atmel is an initiative to capitalize on this growing market.
Atmel is increasingly focusing on its core microcontroller
business as it aims to target high-growth businesses. These
controllers deliver high performance and lower power
consumption.and are also claimed to be more effective than
other available variants in the market.
Based in San Jose, CA, Atmel designs, develops, manufactures and
sells integrated circuit (IC) products. These products include
microcontrollers, advanced logic, mixed-signal, non-volatile
memory and radio frequency (RF) components. Atmel produces
non-volatile memory that stores information after power is turned
off and combines this with microcontrollers, digital signal
processors and other logic to meet the needs of its
Atmel currently has a Zacks Rank #3 (Hold). Other stocks that
look promising and are worth considering in the industry include
Freescale Semiconductor, Ltd
Alpha & Omega Semiconductor, Ltd.
). While Freescale and Cirrus carry a Zacks Rank #1 (Strong Buy),
Alpha & Omega carries a Zacks Rank #2 ( Buy).
ALPHA&OMEGA SEM (AOSL): Free Stock Analysis
ATMEL CORP (ATML): Free Stock Analysis Report
CIRRUS LOGIC (CRUS): Free Stock Analysis
FREESCALE SEMI (FSL): Free Stock Analysis
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