Leading vendor of cloud-based services for physician practices
) recently introduced athenaClarity, which is an analytical
offering for health care entities. This new product,
athenaClarity will synthesize information from divergent systems,
support a unified platform in the clouds for analytical purpose
and suggest appropriate action at point of delivery of
athenaClarity will grant a view of the effectiveness of fiscal
management under various payment situations and without regard to
type of practice management or clinical process. The company
believes that athenaClarity will enable providers to prosper
under different revenue models.
Furthermore, athenaClarity transforms clinical and claims
information into one view. This capability supports population
health management data flows.
athenaClarity was established with resources from Athenahealth
as well as expertise gained from its acquisitions of HDS and
Athenahealth's web-based deployment provides a low-cost
scalable service while its flexible rules engine leads to higher
efficiency in claims settlement. The Software-as-a-Service
(SaaS)-based approach allows for a more flexible delivery
mechanism that helps Athenahealth win deals. The company has
traditionally enjoyed high customer satisfaction rates, which
facilitates a larger number of referrals.
Athenahealth's unique business model makes it a strong
provider of RCM services (athenaCollector) designed for small
physician practices. Its EHR product (athenaClinicals) is a key
player in ambulatory settings.
We believe that sales of athenaClinicals are likely to remain
robust. In addition, the company will harness its newer products,
namely athenaCommunicator and athenaCoordinator.
Athenahealth should benefit from its extensive athenaCollector
client base, as only a minority of its subscriber base also
utilizes athenaClinicals. Cross selling represents a real growth
opportunity in the near term. In this regard, Athenahealth has
made rapid strides in capturing the EHR business of physician
practices. However, this segment is shrinking, as hospitals
increasingly absorb physician's medical practices.
Athenahealth is geared to enter the enterprise segment through
its strategic alliance with
) and the acquisition of Proxsys, both completed in 2011. The
company has recently signed on, and executed several
enterprise-sized deals, which provide it with a credible and
referenceable client base. In early Jan 2013, Athenahealth signed
a definitive agreement to take over
), a provider of point-of-care digital solutions in the
healthcare industry. The acquisition will enable Athenahealth to
increase its user network and improve its brand awareness.
Though the federal stimulus is winding down, the replacement
market has been growing. Competition is fierce and larger
competitors may benefit from the incumbency factor. Industry
stalwarts such as
) offer long-standing seamless products which integrate inpatient
and ambulatory-care systems.
Allscripts Healthcare Solutions, Inc.
) is another competitor in a crowded field. Athenahealth carries
a Zacks Rank #3 (Hold).
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