The store expansion plan of
Ascena Retail Group Inc.
) Lane Bryant brand continues in full swing with the opening of
another location that marks the brand's 9th outlet opened in May
and the 21st this fiscal year. The company's latest store is
located at The Greene Town Center in Beavercreek, OH.
Celebrations to mark the inauguration and reopening of these stores
were held over the weekend from May 30 to June 1. During the
weekend, Lane Bryant gave away 50 gift cards worth $25 to customers
on each day as well as $25 Real Women Dollars for every $50
purchase made in store.
The store expansion plans of Ascena seem to be gaining pace this
year. Earlier in May, Ascena opened 8 new Lane Bryant stores
including 2 stores in Michigan at Woodhaven Commons in Woodhaven
and The Village of Rochester Hills in Rochester; 2 stores in
Pennsylvania at Whitehall Mall in Whitehall and Willow Grove; and 1
store each at Peabody Place in Peabody, MA; The Levee District at
East Peoria Downtown in East Peoria, IL; Antelope Valley Mall in
Palmdale, CA; and Livingston Mall in Livingston, NJ. In April, the
company opened 4 new Lane Bryant stores at the Elmore Marketplace
in Davenport, IA; at Alliance Town Center in Fort Worth, TX; at
Genesee Valley Center in Flint, MI; and at Burnsville Center in
Additionally, it unveiled 3 Lane Bryant stores at March-end.
Inaugurated on Mar 28, the stores are located at Chimney Rock in
Odessa, TX; The Shoppes at Gary Farms in Bowling Green, KY; and
Willow Ridge Plaza in Marlton, NJ.
Lane Bryant is a renowned curvy women's specialty apparel retailer,
offering designer and high-quality fashion. The brand's assortments
comprise an extensive range of formal and casual apparel, together
with accessories, footwear, hosiery and its intimate apparel range
- Cacique. Lane Bryant, which is a wholly-owned subsidiary of
Ascena, operates over 775 full-line and outlet stores in 48 states
across the United States, targeting plus-size women aged 30 to 45
and serves women's sizes 14-28.
Ascena Retail Group is a specialty retailer that offers clothing
for women as well as teen girls and boys. The company provides
apparel, accessories, footwear, undergarments and lifestyle
products such as bedroom furnishings and electronics.
The company's operating segments include Justice, Lane Bryant,
Maurices, Dressbarn and Catherines. Some of the popular brands sold
by the company include Justice, Brothers, Lane Bryant, Cacique,
Right Fit, Maurices, Studio Y, Dressbarn, Catherines, Maggie
Barnes, Liz&Me and Serenada.
As of Mar 3, 2014, Ascena operated nearly 3,900 stores in the
United States, Puerto Rico and Canada. In its last earnings
release, the company outlined its plan to open about 50-70 stores
during fiscal 2014.
Ascena currently carries a Zacks Rank #4 (Sell). Some better-ranked
stocks among apparel and shoe retailers include
Citi Trends Inc.
Foot Locker Inc.
American Apparel Inc.
). Of these, Citi Trends has a Zacks Rank #1 (Buy), while Foot
Locker and American Apparel carry a Zacks Rank #2 (Buy).
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