Recently, Lane Bryant, a brand of
Ascena Retail Group Inc.
), took its initiative to offer 'fashion for everyday and style
just for you' a step ahead by declaring three new store openings,
one each in the states of Georgia, Oregon and Michigan.
Simultaneously, the company announced the opening of its revamped
store in Michigan. The stores opened with a weekend celebration
on Nov 8.
Located at Epps Bridge Center in Athens, Ga., the new Lane Bryant
store will share floor space with eminent retailers such as
Pier 1 Imports Inc.
); Marshalls, a subsidiary of
The TJX Companies Inc.
The Gap Inc.
). In Oregon, the company opened a new Lane Bryant store at
Clackamas Promenade in Clackamas.Located opposite the Clackamas
Town Center, the mall boasts the presence of leading retailers
); Nordstron Rack, a store format of
In Michigan, the company's new store was inaugurated at The
Marketplace at Delta Township shopping center in Lansing, joining
a brigade of retailers like ULTA Beauty, a retail outlet of
Ulta Salon, Cosmetics & Fragarance Inc.
); Marshalls, a subsidiary of The TJX Companies; and Maurices, a
brand of Ascena Retail Group.
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Further, the refurbished Lane Bryant store in Eastwood Towne
Center in Lansing, Michigan, occupies business space among
leading retailers like Banana Republic, a brand of Gap; Ann
Taylor, a brand of
) and Pottery Barn, a brand of Williams-Sonoma.
During the opening weekend celebration, the company distributed
150 $25 Lane Bryant gift cards to its customers at each of these
Lane Bryant is a renowned women's curvy specialty apparel
retailer, offering designer and high-quality fashion in sizes
14-28. The brand's assortments consist of an extensive range of
formal and casual apparel, together with accessories, footwear,
hosiery and Cacique - the brand's intimate apparel range. Lane
Bryant operates over 800 full-line and outlet stores in 48 states
across the United States, targeting plus-size women aged between
30-45, and serves women's sizes 14-28.
Ascena Retail Group is a specialty retailer dealing in clothing
for women, and teen girls and boys. This Zacks Rank #3 (Hold)
company offers apparel, accessories, footwear, intimates, and
lifestyle products, including bedroom furnishings and
electronics. The company's operating segments include Justice,
Lane Bryant, Maurices, Dressbarn, and Catherines. Some of the
popular brands sold by the company include Justice, Brothers,
Lane Bryant, Cacique, Right Fit, Maurices, Studio Y, Dressbarn,
Catherines, Maggie Barnes, Liz&Me, and Serenada.
As of Sep 24, 2013, the company operated nearly 3,900 stores in
48 states, the District of Columbia, Puerto Rico and Canada.
In its last earnings release, Ascena outlined its plan to open
about 180-190 new stores during fiscal 2014 while shuttering