The store expansion plans of
Ascena Retail Group Inc.
) Lane Bryant brand seem to be gaining pace again this year with
the announcement of a new location at the Elmore Marketplace in
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The celebrations to mark the opening of this new store were
conducted over the weekend from Apr 4 to Apr 6. During the
weekend, Lane Bryant gave away 25 gift cards worth $25 to
customers on each day as well as $25 Real Women Dollars for every
$50 purchase made in store throughout the weekend.
Additionally, the company had announced the opening of 3 more
Lane Bryant stores at March-end. These stores were inaugurated on
Mar 28 and are located at Chimney Rock in Odessa, TX; The Shoppes
at Gary Farms in Bowling Green, KY; and Willow Ridge Plaza in
Marlton, NJ. Inclusive of the above mentioned stores, the company
opened about 8 new Lane Bryant stores throughout March this year.
Lane Bryant is a renowned women's curvy specialty apparel
retailer, offering designer and high-quality fashion from sizes
14 to 28. The brand's assortments comprise an extensive range of
formal and casual apparel, together with accessories, footwear,
hosiery and Cacique - the brand's intimate apparel range. Lane
Bryant operates over 775 full-line and outlet stores in 48 states
across the United States, targeting plus-size women aged 30 to
45, and serves women's sizes 14-28.
Ascena Retail Group is a specialty retailer that offers clothing
for women as well as teen girls and boys. The company provides
apparel, accessories, footwear, undergarments and lifestyle
products such as bedroom furnishings and electronics. The
company's operating segments include Justice, Lane Bryant,
Maurices, Dressbarn and Catherines. Some of the popular brands
sold by the company include Justice, Brothers, Lane Bryant,
Cacique, Right Fit, Maurices, Studio Y, Dressbarn, Catherines,
Maggie Barnes, Liz&Me and Serenada.
As of Mar 3, 2014, Ascena operated nearly 3,900 stores in United
States, Puerto Rico and Canada. In its last earnings release, the
company outlined its plan to open about 50 - 70 stores during
Other Stocks to Consider
Ascena currently carries a Zacks Rank #4 (Sell). Some
better-performing stocks among apparel retailers include
Michael Kors Holdings Ltd.
Joe's Jeans Inc.
American Apparel Inc.
). All of these have a Zacks Rank #1 (Strong Buy).