Recently, Lane Bryant, a unit of
Ascena Retail Group Inc.
), took its initiative to offer
'fashion for everyday and style just for you'
a step ahead by declaring the opening of three new stores, one
each in the states of South Carolina, South Dakota and
Pennsylvania. Simultaneously, the company announced the reopening
of a repositioned store in Pennsylvania. The stores opened with a
weekend celebration on Oct 25.
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Located at Commons at Magnolia in Florence, S.C., the new Lane
Bryant store will share floor space with eminent retailers such
Bed Bath & Beyond Inc.
) and David's Bridal. In South Dakota, the company opened a new
Lane Bryant store at the Rushmore Crossing shopping center in
Rapid City. The mall boasts the presence of leading retailers
like ULTA Beauty, a retail outlet of
Ulta Salon, Cosmetics & Fragarance Inc.
); Justice and Dressbarn, both of which are units of Ascena
Retail Group. In Pennsylvania, the company's new store joined a
brigade of retailers including DSW Designer Shoe Warehouse, a
); Dressbarn and Catherines, both of which are units of Ascena
Retail Group; and Marshall's, a subsidiary of
The TJX Companies Inc.
); at the Miracle Mile Shopping Center in Monroeville.
Further, the company moved its Lane Bryant store outside of The
Promenade at Millcreek Mall in Erie, Pa.
During the opening weekend celebration, the company distributed
150 $25 Lane Bryant gift cards to its customers at each of these
Lane Bryant is a renowned women's curvy specialty apparel
retailer, offering designer and high-quality fashion in sizes
14-28. The brand's assortments consist of an extensive range of
formal and casual apparel, together with accessories, footwear,
hosiery and Cacique - the brand's intimate apparel range. Lane
Bryant operates over 800 full-line and outlet stores in 48 states
across the United States, targeting plus-size women aged between
30-45, and serves to women's sizes 14-28.
Ascena Retail Group is a specialty retailer dealing in clothing
for women, and teen girls and boys. This Zacks Rank #3 (Hold)
company offers apparel, accessories, footwear, intimates, and
lifestyle products, including bedroom furnishings and
electronics. The company's operating segments include Justice,
Lane Bryant, Maurices, Dressbarn, and Catherines. Some of the
popular brands sold by the company include Justice, Brothers,
Lane Bryant, Cacique, Right Fit, Maurices, Studio Y, Dressbarn,
Catherines, Maggie Barnes, Liz&Me, and Serenada.
As of Sep 24, 2013, the company operated nearly 3,900 stores in
48 states, the District of Columbia, Puerto Rico and Canada.
In its last earnings release, Ascena outlined its plan to open
about 180-190 new stores during fiscal 2014 while shuttering