Ascena Retail Group Inc.
) began the month of May by taking its store expansion plans
ahead with the opening of two new Lane Bryant stores at Woodhaven
Commons in Woodhaven, MI and Peabody Place in Peabody, MA.
The celebrations to mark the inauguration of these stores were
held over the weekend from May 2 to May 4. During the weekend,
Lane Bryant gave away 50 gift cards worth $25 to customers on
each day as well as $25 Real Women Dollars for every $50 purchase
made in store.
It seems that the store expansion plan of Ascena is gaining pace
again this year. In April, the company opened 4 new Lane Bryant
stores at the Elmore Marketplace in Davenport, IA; at Alliance
Town Center in Fort Worth, TX; at Genesee Valley Center in Flint,
MI; and at Burnsville Center in Burnsville, MN.
Additionally, it unveiled 3 Lane Bryant stores at March-end.
These stores, inaugurated on Mar 28, are located at Chimney Rock
in Odessa, TX; The Shoppes at Gary Farms in Bowling Green, KY;
and Willow Ridge Plaza in Marlton, NJ. Including the latest
stores opened last week, the company has so far opened about 8
Lane Bryant stores in March, 4 stores in April and 2 stores in
Lane Bryant is a renowned curvy women's specialty apparel
retailer, offering designer and high-quality fashion. The brand's
assortments comprise an extensive range of formal and casual
apparel, together with accessories, footwear, hosiery and its
intimate apparel range - Cacique. Lane Bryant, which is a
wholly-owned subsidiary of Ascena, operates over 775 full-line
and outlet stores in 48 states across the United States,
targeting plus-size women aged 30 to 45 and serves women's sizes
Ascena Retail Group is a specialty retailer that offers clothing
for women as well as teen girls and boys. The company provides
apparel, accessories, footwear, undergarments and lifestyle
products such as bedroom furnishings and electronics.
The company's operating segments include Justice, Lane Bryant,
Maurices, Dressbarn and Catherines. Some of the popular brands
sold by the company include Justice, Brothers, Lane Bryant,
Cacique, Right Fit, Maurices, Studio Y, Dressbarn, Catherines,
Maggie Barnes, Liz&Me and Serenada.
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As of Mar 3, 2014, Ascena operated nearly 3,900 stores in United
States, Puerto Rico and Canada. In its last earnings release, the
company outlined its plan to open about 50-70 stores during
Other Stocks to Consider
Ascena currently carries a Zacks Rank #4 (Sell). Some
better-ranked stocks among apparel retailers include
V. F. Corp.
American Apparel Inc.
). Of these, Hanesbrands has a Zacks Rank #1 (Strong Buy), while
V. F. Corp. and American Apparel carry a Zacks Rank #2 (Buy).