Going ahead with its store expansion plan, Lane Bryant, a
Ascena Retail Group Inc.
) last week announced the opening of a new store at Genesee
Valley Center in Flint, MI.
The celebrations to mark the inauguration of these stores were
held over the weekend from Apr 25 to Apr 27. During the weekend,
Lane Bryant gave away 50 gift cards worth $25 to customers on
each day as well as $25 Real Women Dollars for every $50 purchase
made in store throughout the weekend.
It seems that the store expansion plan of Ascena is gaining pace
again this year. Earlier this month, the company opened 3 new
Lane Bryant stores at the Elmore Marketplace in Davenport, IA; at
Alliance Town Center in Fort Worth, TX; and at Burnsville Center
in Burnsville, MN.
Additionally, it unveiled 3 Lane Bryant stores at March-end.
These stores, inaugurated on Mar 28, are located at Chimney Rock
in Odessa, TX; The Shoppes at Gary Farms in Bowling Green, KY;
and Willow Ridge Plaza in Marlton, NJ. Including the latest
stores opened last week, the company has opened about 8 Lane
Bryant stores in March and 4 stores in April.
Lane Bryant is a renowned curvy women's specialty apparel
retailer, offering designer and high-quality fashion. The brand's
assortments comprise an extensive range of formal and casual
apparel, together with accessories, footwear, hosiery and Cacique
- the brand's intimate apparel range. Lane Bryant, which is a
wholly-owned subsidiary of Ascena, operates over 775 full-line
and outlet stores in 48 states across the United States,
targeting plus-size women aged 30 to 45 and serves women's sizes
Ascena Retail Group is a specialty retailer that offers clothing
for women as well as teen girls and boys. The company provides
apparel, accessories, footwear, undergarments and lifestyle
products such as bedroom furnishings and electronics. The
company's operating segments include Justice, Lane Bryant,
Maurices, Dressbarn and Catherines. Some of the popular brands
sold by the company include Justice, Brothers, Lane Bryant,
Cacique, Right Fit, Maurices, Studio Y, Dressbarn, Catherines,
Maggie Barnes, Liz&Me and Serenada.
As of Mar 3, 2014, Ascena operated nearly 3,900 stores in United
States, Puerto Rico and Canada. In its last earnings release, the
company outlined its plan to open about 50-70 stores during
Other Stocks to Consider
Ascena currently carries a Zacks Rank #4 (Sell). Some
better-ranked stocks among apparel retailers include
Foot Locker Inc.
American Apparel Inc.
). All of these have a Zacks Rank #2 (Buy).
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ASCENA RETAIL (ASNA): Free Stock Analysis
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HANESBRANDS INC (HBI): Free Stock Analysis
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