Apple's Stock Gets Moving if New iPhone Announced

By Trefis July 19, 2011, 04:47:30 PM EDT

Apple to Introduce iPhone 5 in September?

Apple iPhone 4

Source: Wikipedia

Apple ( AAPL ) is expected to introduce the new version of the iPhone in September this year according to a report from Bloomberg .

According to a recent report from IDC , Apple could lose market share from around 18% in 2011 to 17% by 2015 to Google's ( GOOG ) Android with Research in Motion ( RIMM ) BlackBerry OS and Microsoft ( MSFT ) Windows Phone 7 a potential threat. Hence the introduction of a new iPhone could be an important catalyst for Apple to overcome competition. Our $430 price estimate for Apple stock is about 35% above market price.

iPhone is the Single Biggest Driver to Stock

Since the iPhone accounts for 54% of Apple's value, an iPhone 5 announcement, a Sprint iPhone deal or an iPhone for emerging markets could all be catalysts for the iPhone business.

According to the Bloomberg report, Apple will come up with a stronger processor and a more advanced camera for iPhone. According to the same report, Apple is working on a cheaper iPhone specifically aimed for developing markets.

Looking at Impact on the Stock

Although its high average pricing and margins makes the iPhone a highly profitable business for Apple, its global mobile phone market share was only around 3% in 2010. Drag the trend line in the chart to see the impact on shares from market share gains.

You can check out for yourself by tweaking the chart above that a slight change in iPhone's market share can have a large impact on Apple's stock value.

See our Upside/ Downside Scenarios for Apple

See our upside and downside scenarios for Apple's stock by clicking on the chart or link above.

See our Upside / Downside for Apple




The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.


This article appears in: Investing, Investing Ideas, Stocks, US Markets

Referenced Stocks: AAPL, GOOG, MSFT, RIMM



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