Without any official announcement, Apple's (NASDAQ:
) rumored iRadio service is already attracting fresh talent. Rob
Hahn, more commonly known as Robbob, recently launched a
station, Robbob Radio
. While Spotify, Pandora (NYSE:
) and other online music services are already available, Hahn
hopes that Apple can provide him with the ultimate online radio
"Regardless of who we end up partnering with, and ideally
we're looking for an equity investor where it becomes a mutually
beneficial relationship and where there's some form of revenue
sharing," Hahn told Benzinga.
Hahn, who ran for
a few years ago, describes his station as a "unique blend of rock
music and short talk segments at various points."
"We want to get as much visibility as possible to get an
audience, so we're looking for partners," he said. "As I look at
the stories [on the iRadio], I figured -- why not reach out to
Apple and see if there's some interest?"
Thus far, Apple has yet to provide Hahn with any comments
regarding iRadio's rumored existence.
"I don't think anyone knows what Apple's plans are," said
Hahn, adding that the company seems to keep things "pretty
"But I'm confident that we have something to offer that's a
little different because it, among other things, still has the
personal element involved," he said. "It's not like terrestrial
radio that's too predictable, and it's not like Pandora or
Spotify that's so technologically driven in terms of selecting
songs without any personality to complement it."
Before the iRadio rumors began to circulate, Hahn spoke to
Pandora about a potential partnership.
"They indicated that they were focused on what they were doing
and that our idea was not congruent with what their immediate
plans for the future," he said. "They were focused much more on
the listener-driven, computer-selected music playlist, if you
If Apple's online radio service is anything like the App
Store, it will allow virtually anyone to bring and promote their
ideas through iRadio. This could spark a number of changes within
the industry and pave the way for a radio revolution.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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