) and Samsung are
expected to ship
a combined total of 110 million tablets this year. This
impressive number indicates that both companies are poised to
greatly increase their tablet shipments in 2013. That may be
true, but Apple is still expected to trounce its South Korean
report indicated that Apple
will ship as many as 88 million iPads in 2013. That is 12 percent
lower than the original estimate of 100 million units, but would
still allow Apple to achieve a new world record for the most
tablets shipped by one manufacturer.
If the 110 million unit estimate is correct for combined
shipments of Apple and Samsung tablets, that would mean that
Samsung may only end up shipping 22 million units. Thus, Apple
could ship four times as many units as its chief competitor.
In 2012, 88 million units would have been an impossible goal
to achieve. Now that the iPad Mini has been released, however, it
is nearly within Apple's reach.
fiscal 2013 second quarter
(which covers the January-March sales period), Apple sold 19.5
million iPads. If Apple maintains that sales level through the
end of the year, it will have sold roughly 78 million iPads (19.5
million x 4 months = 78).
iPad sales typically drop in the spring or summer quarter, so
Apple's sales figures may not be sustainable. However, the
company also tends to set new sales records during the December
quarter, which should help balance things out (and possibly push
Apple above 78 million units).
If Apple sells 78 million units, the company will probably
have shipped somewhere around 80 to 82 million iPads worldwide.
At that rate, it would fall short of the 88 million estimate but
still set a new record for Apple and the entire industry.
In that case, Samsung would have to ship 30 to 32 million
tablets in order to reach the 110 million (combined)
At the rate Samsung currently sells tablets, that may not be
While specific sales figures are hard to come by, Samsung
5.1 million tablets
By comparison, Amazon (NASDAQ:
) shipped 2.5 million tablets during the same sales period, which
preceded the release of the second-generation Kindle Fire. Apple
iPads, but it is unknown how many additional (unsold) units may
have been shipped.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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